Toyota Electronic Data Capture RFP
Concept development, system design, and authorship of the RFP proposal for a unified lead capture and attendee engagement platform supporting Toyota’s experiential marketing programs.
My role combined UX strategy, interface design, and technical communication. I worked closely with account and development teams to map user journeys for field staff and administrators, define functional requirements, and create wireframes and interface prototypes that demonstrated how the platform would streamline event operations. The system prioritized ease of use in live event environments, with reliable offline functionality, fast attendee lookup, and secure data transfer to Toyota’s CRM.
Details:
Agency: GPJ
Client: Toyota
Role: Product Manager, UI/UX Designer
Tools: Illustrator, Photoshop, iOS
Collaborators: Sandra May, Monica Metcalf