Nissan Commercial Vehicles Pitch
Design and strategy for Nissan Commercial Vehicles RFP for trade show build and services. Critically this was the US launch of the brand, new in the highly competitive commercial vehicle market.
Nissan North America was a client of GPJ, the program director knew our auto show work and expressed concern about our ability to differentiate the NCV brand from the Nissan automotive brand. It was key that we presented design and strategy to Nissan Commercial Vehicles that was markedly different than the Nissan auto show.
To support the strategy the creative team created detailed visualizations of the proposed trade shows, sample graphics, and interactive experiences.
Details:
Agency: GPJ
Client: Nissan Commercial Vehicles
Role: Strategy and Book Design
Tools: Illustrator, Photoshop, InDesign
Collaborators: Johnny Old, Aaron Miller