Life Technologies conference
lead-gen system
A bespoke lead-capture system used at science conferences and technical lectures, to collect attendee data for sales follow-up, and event ROI.
Observing how the clients conference team worked in the field, I continually improved the app and adopted new hardware to streamline the data collection. Throughout those changes, the core goals were: keep the tool fast, make it easy for staff to use, and create an experience that reflected Life Technologies’ brand and customer-facing standards.
Details:
Agency: GPJ
Client: Life Technologies (Thermo Fisher Scientific)
Role: Product Manager, UI/UX Designer
Tools: Illustrator, Photoshop, iOS
Collaborators: Doug Wiley, Monica Metcalf