Infiniti EX & G Reveal
New York Auto Show
A new car reveal is a big deal in the auto show world and is the crowning moment of years of work by internal teams at the company. Figuring out how to pull the sheet off the vehicle in new and interesting ways is a challenge. Traditionally new models were unveiled at auto shows with the press packed onto the show floor to photograph the new vehicles and cover the new models. The manufacturers are always looking for the ‘wow’ factor to attract more attention than competitors.
As the Senior Designer for the reveal, I worked with the creative team to imagine the unveil experience. We worked from early concept exploration through final execution. My role involved designing the staging, motion, ensuring every detail supported the brand’s visual language and elevated the moment of first sight.
Working closely with engineers, fabricators, and show producers, I helped translate abstract creative direction into a precise, choreographed experience that delivered the level of impact Infiniti expected on one of the industry’s biggest stages.
Details:
Agency: GPJ
Client: Infiniti
Role: Senior Designer
Tools: 3DS Max, Illustrator, Photoshop
Collaborators: Sandamal Silva, Chris Medvitz